Crazy-in-love husband.

Crazy-in-love husband.

Sports junkie.

Sports junkie.

Uncontrollable foodie.

Uncontrollable foodie.

Unexpected swiftie.

Unexpected swiftie.

You can find me on:

About Me

For what felt like and eternity I was trapped in a suit and tie, working as a tax lawyer. Then, almost six years ago I’ve decided to take the leap and pivot my career and at the time the only thing clear to me was: I wanna be part of the change that is happening and want to make our lives better through technology.

Now I’m a Product Designer with experience in working at consultancy - helping large banks and telecom companies - startups, and most recently I was fortunate to work at Brazil’s largest food delivery service - iFood.

work Experience

Wanda

- 2023-2024

Senior Product Designer

As part of the founding team, I was responsible for creating the B2B and B2C recruitment products and the landing pages, working on every phase of the product development process aiming to improve the life of nurses in Brazil.

  • Responsible for designing user sign up flow with conversion success rate above 80%, central to acquisition of 40k new nurses in less than 6 months, surpasing the original target by 500%.

  • Led the design process from end to end, defining design patterns, product behaviours and the information architecture, creation of style guide and Figma component library, establishing a solid foundation to ensure consistency to product scalability.

  • Constant monitoring key metrics of usability and business, as well of qualitative information through user sessions on Microsoft Clarity, focusing on a continuous discovery and overall data and evidence-based design process.

Wanda

- 2023-2024

Senior Product Designer

As part of the founding team, I was responsible for creating the B2B and B2C recruitment products and the landing pages, working on every phase of the product development process aiming to improve the life of nurses in Brazil.

  • Responsible for designing user sign up flow with conversion success rate above 80%, central to acquisition of 40k new nurses in less than 6 months, surpasing the original target by 500%.

  • Led the design process from end to end, defining design patterns, product behaviours and the information architecture, creation of style guide and Figma component library, establishing a solid foundation to ensure consistency to product scalability.

  • Constant monitoring key metrics of usability and business, as well of qualitative information through user sessions on Microsoft Clarity, focusing on a continuous discovery and overall data and evidence-based design process.

Wanda

- 2023-2024

Senior Product Designer

As part of the founding team, I was responsible for creating the B2B and B2C recruitment products and the landing pages, working on every phase of the product development process aiming to improve the life of nurses in Brazil.

  • Responsible for designing user sign up flow with conversion success rate above 80%, central to acquisition of 40k new nurses in less than 6 months, surpasing the original target by 500%.

  • Led the design process from end to end, defining design patterns, product behaviours and the information architecture, creation of style guide and Figma component library, establishing a solid foundation to ensure consistency to product scalability.

  • Constant monitoring key metrics of usability and business, as well of qualitative information through user sessions on Microsoft Clarity, focusing on a continuous discovery and overall data and evidence-based design process.

iFood Benefícios

- 2022-2023

Product Designer (Growth)

Worked at the back-office/admin product, focusing on improving NPS to increase retention; and at the self-hiring B2B channel, iFood Benefício's growth focused on acquisition of SMEs.

  • Led growth initiatives, focusing on rapid and continuous testing to exponentially scale inbound acquisition, targeting awareness, acquisition, and activation stages, achieving a 10x increase in the number of new customers per month within six months by focusing on user needs.

  • Due to the great alignment within the context, I was able to work simultaneously and cross-functionally with two other teams (Site/Blog and HR Platform), building a unique experience across the company journey.

  • Reduced SLA and the number of open tickets, with a consequent increase in NPS and CSAT metrics, directly impacting the company’s retention goals through improvements to the internal product, enabling new support routines for the CX team.

  • Actively collaborated in the growth and maintenance of the Design System, being mentored by the responsible Staff Designer.

iFood Benefícios

- 2022-2023

Product Designer (Growth)

Worked at the back-office/admin product, focusing on improving NPS to increase retention; and at the self-hiring B2B channel, iFood Benefício's growth focused on acquisition of SMEs.

  • Led growth initiatives, focusing on rapid and continuous testing to exponentially scale inbound acquisition, targeting awareness, acquisition, and activation stages, achieving a 10x increase in the number of new customers per month within six months by focusing on user needs.

  • Due to the great alignment within the context, I was able to work simultaneously and cross-functionally with two other teams (Site/Blog and HR Platform), building a unique experience across the company journey.

  • Reduced SLA and the number of open tickets, with a consequent increase in NPS and CSAT metrics, directly impacting the company’s retention goals through improvements to the internal product, enabling new support routines for the CX team.

  • Actively collaborated in the growth and maintenance of the Design System, being mentored by the responsible Staff Designer.

iFood Benefícios

- 2022-2023

Product Designer (Growth)

Worked at the back-office/admin product, focusing on improving NPS to increase retention; and at the self-hiring B2B channel, iFood Benefício's growth focused on acquisition of SMEs.

  • Led growth initiatives, focusing on rapid and continuous testing to exponentially scale inbound acquisition, targeting awareness, acquisition, and activation stages, achieving a 10x increase in the number of new customers per month within six months by focusing on user needs.

  • Due to the great alignment within the context, I was able to work simultaneously and cross-functionally with two other teams (Site/Blog and HR Platform), building a unique experience across the company journey.

  • Reduced SLA and the number of open tickets, with a consequent increase in NPS and CSAT metrics, directly impacting the company’s retention goals through improvements to the internal product, enabling new support routines for the CX team.

  • Actively collaborated in the growth and maintenance of the Design System, being mentored by the responsible Staff Designer.

Flash

- 2021-2022

Product Designer

I was the first designer on the back-office/admin product, bringing efficiency to the CX, CS, and Finance teams. Later, I worked on the B2B product, building the new benefits aggregator product line.

  • We reduced the number of repetitive tasks and flows, implemented error prevention functionalities, and improved the information architecture and hierarchy, significantly enhancing the product’s usability.

  • We built the SVA (Supplementary Value-Added Services) hiring feature, aiming to increase retention by adding new types of benefits and enhancing the value proposition, as well as to boost the average ticket size through cross-selling.

  • I led the migration of style guide and component library from AdobeXD to Figma, including workshops to facilitate the team’s adaptation. This resulted in cost reduction, increased visibility of the designers’ work, and improved collaboration with product, technology, and stakeholders.

Flash

- 2021-2022

Product Designer

I was the first designer on the back-office/admin product, bringing efficiency to the CX, CS, and Finance teams. Later, I worked on the B2B product, building the new benefits aggregator product line.

  • We reduced the number of repetitive tasks and flows, implemented error prevention functionalities, and improved the information architecture and hierarchy, significantly enhancing the product’s usability.

  • We built the SVA (Supplementary Value-Added Services) hiring feature, aiming to increase retention by adding new types of benefits and enhancing the value proposition, as well as to boost the average ticket size through cross-selling.

  • I led the migration of style guide and component library from AdobeXD to Figma, including workshops to facilitate the team’s adaptation. This resulted in cost reduction, increased visibility of the designers’ work, and improved collaboration with product, technology, and stakeholders.

Flash

- 2021-2022

Product Designer

I was the first designer on the back-office/admin product, bringing efficiency to the CX, CS, and Finance teams. Later, I worked on the B2B product, building the new benefits aggregator product line.

  • We reduced the number of repetitive tasks and flows, implemented error prevention functionalities, and improved the information architecture and hierarchy, significantly enhancing the product’s usability.

  • We built the SVA (Supplementary Value-Added Services) hiring feature, aiming to increase retention by adding new types of benefits and enhancing the value proposition, as well as to boost the average ticket size through cross-selling.

  • I led the migration of style guide and component library from AdobeXD to Figma, including workshops to facilitate the team’s adaptation. This resulted in cost reduction, increased visibility of the designers’ work, and improved collaboration with product, technology, and stakeholders.

Vitta

- 2021

Product Designer

I worked with the concierge and nursing teams to develop improvements in the internal CRM/Service and medical records product, aimed at enhancing care quality, mitigating the number of claims to reduce costs, and ensuring customer satisfaction.

  • Redesigned the patient profile and the appointment scheduling functionality, optimizing information display, improving the hierarchy, and making navigation and use more intuitive, resulting in an increase in appointments with Vitta professionals.

  • Implemented a duplicate reporting feature to eliminate errors generated by the database migration, ensuring data integrity through double-checks and approval of record mergers by leadership, with a focus on preventing critical errors.

  • Reduced no-shows for appointments by adding a confirmation button in the integrated chat, and “Cancel,” “Reschedule,” and “Confirm” buttons in the scheduling section with high contrast and color-coded designs for better usability based on heuristic analysis.

Vitta

- 2021

Product Designer

I worked with the concierge and nursing teams to develop improvements in the internal CRM/Service and medical records product, aimed at enhancing care quality, mitigating the number of claims to reduce costs, and ensuring customer satisfaction.

  • Redesigned the patient profile and the appointment scheduling functionality, optimizing information display, improving the hierarchy, and making navigation and use more intuitive, resulting in an increase in appointments with Vitta professionals.

  • Implemented a duplicate reporting feature to eliminate errors generated by the database migration, ensuring data integrity through double-checks and approval of record mergers by leadership, with a focus on preventing critical errors.

  • Reduced no-shows for appointments by adding a confirmation button in the integrated chat, and “Cancel,” “Reschedule,” and “Confirm” buttons in the scheduling section with high contrast and color-coded designs for better usability based on heuristic analysis.

Vitta

- 2021

Product Designer

I worked with the concierge and nursing teams to develop improvements in the internal CRM/Service and medical records product, aimed at enhancing care quality, mitigating the number of claims to reduce costs, and ensuring customer satisfaction.

  • Redesigned the patient profile and the appointment scheduling functionality, optimizing information display, improving the hierarchy, and making navigation and use more intuitive, resulting in an increase in appointments with Vitta professionals.

  • Implemented a duplicate reporting feature to eliminate errors generated by the database migration, ensuring data integrity through double-checks and approval of record mergers by leadership, with a focus on preventing critical errors.

  • Reduced no-shows for appointments by adding a confirmation button in the integrated chat, and “Cancel,” “Reschedule,” and “Confirm” buttons in the scheduling section with high contrast and color-coded designs for better usability based on heuristic analysis.

Zup

- 2020-2021

Product Designer

Designer responsible for the registration and onboarding flow of Vivo Easy.

  • Increased conversion in the payment step by regrouping error IDs returned from the partner payment gateway into new and more contextual system feedback messages.

  • Introduced a trial subscription plan to boost conversion and consequently recurring revenue.

  • Increased the average ticket value in the onboarding and acquisition flow by redesigning the components and behaviors of the product card and cart to facilitate and encourage the inclusion and editing of multiple items at checkout.

  • Replaced the tool and migrated the style guide and component library from Sketch to Figma, including workshops to facilitate the team’s adaptation, resulting in improved collaboration with product, technology, and stakeholders.

Zup

- 2020-2021

Product Designer

Designer responsible for the registration and onboarding flow of Vivo Easy.

  • Increased conversion in the payment step by regrouping error IDs returned from the partner payment gateway into new and more contextual system feedback messages.

  • Introduced a trial subscription plan to boost conversion and consequently recurring revenue.

  • Increased the average ticket value in the onboarding and acquisition flow by redesigning the components and behaviors of the product card and cart to facilitate and encourage the inclusion and editing of multiple items at checkout.

  • Replaced the tool and migrated the style guide and component library from Sketch to Figma, including workshops to facilitate the team’s adaptation, resulting in improved collaboration with product, technology, and stakeholders.

Zup

- 2020-2021

Product Designer

Designer responsible for the registration and onboarding flow of Vivo Easy.

  • Increased conversion in the payment step by regrouping error IDs returned from the partner payment gateway into new and more contextual system feedback messages.

  • Introduced a trial subscription plan to boost conversion and consequently recurring revenue.

  • Increased the average ticket value in the onboarding and acquisition flow by redesigning the components and behaviors of the product card and cart to facilitate and encourage the inclusion and editing of multiple items at checkout.

  • Replaced the tool and migrated the style guide and component library from Sketch to Figma, including workshops to facilitate the team’s adaptation, resulting in improved collaboration with product, technology, and stakeholders.

Zup

- 2019-2020

UX Researcher

I was part of a research team focused on assisting the UX team at Santander with competitive analysis and user research and user testing to guide design decisions for the client’s products.

  • Delivered insights on market trends and business and improvement hypotheses to the bank’s UX team through reports.

  • Conducted quantitative and qualitative research methods, including in-depth interviews and usability testing.

  • Continuously monitored and benchmarked 12 banking and fintech apps in Brazil and Europe.

Zup

- 2019-2020

UX Researcher

I was part of a research team focused on assisting the UX team at Santander with competitive analysis and user research and user testing to guide design decisions for the client’s products.

  • Delivered insights on market trends and business and improvement hypotheses to the bank’s UX team through reports.

  • Conducted quantitative and qualitative research methods, including in-depth interviews and usability testing.

  • Continuously monitored and benchmarked 12 banking and fintech apps in Brazil and Europe.

Zup

- 2019-2020

UX Researcher

I was part of a research team focused on assisting the UX team at Santander with competitive analysis and user research and user testing to guide design decisions for the client’s products.

  • Delivered insights on market trends and business and improvement hypotheses to the bank’s UX team through reports.

  • Conducted quantitative and qualitative research methods, including in-depth interviews and usability testing.

  • Continuously monitored and benchmarked 12 banking and fintech apps in Brazil and Europe.